Custom Programs
Hays Affinity Solutions (HAYS) is a leading provider of insurance brokerage, risk management, technology, and financial products and services to major trade and professional associations and their members. Headquartered in Minneapolis, with offices throughout the US, Hays Companies has excellent working relationships with leading insurance carriers nationwide.
As a unique and established provider of creative insurance and financial products, HAYS furnishes association and affinity clients with customized, comprehensive programs for their headquarters and membership needs. HAYS features headquarters and member insurance products as well as complete financial and risk management services.
Affinity Programs
Our specialized association affinity insurance programs offer groups marketing and technology services that focus on maximum participation in the insurance program as well as expanding association membership. Each program is tailored to meet and exceed the specific needs of the association, the industry they service and, most importantly, their members. Effective relationships between clients and carriers allow HAYS to offer financially sound plans that are cost-effective, stable, and comprehensive.
Benefits of HAYS’s Affinity Programs
- On-line application and quoting process
- State-of-the-art web marketing supported by experienced, dedicated customer service teams
- Advanced marketing and technological capabilities
- Association-specific branding
- On-line interface with membership
- Non-dues revenue development/enhancement
Our customized marketing approach to account management that combines web interface with dedicated customer service teams allow us to offer specific brand identification as well as quick and efficient answers to member questions, statistical tracking reports, and evaluation of customer feedback.
HAYS affinity programs also benefit from the in-house expertise of a dedicated marketing staff with knowledge of insurance as well as other disciplines. In addition to committing to a written marketing plan, our team of professionals offer clients a marketing analysis of the existing membership, forecasts for enhanced membership program participation, and coordinates follow-through with all member communications.
Headquarters Risk Management Programs
Property and Casualty coverage offered by HAYS allows association headquarters to protect all of their assets. Our plans ensure competitive risk management policies through proprietary and financially secure insurance providers. As specialists in property and casualty insurance markets, we understand the specific exposures inherent to your association’s operations.
HAYS also offers employee benefits and financial products and services for the associations employees. Qualified consultants prepare a specific plan consisting of insurance and financial products that meet the needs of your association’s most valued assets. The benefits of these programs are made available to employees through a proprietary enrollment system developed by HAYS and accessed via the association intranet or the internet.
HAYS has extensive experience in providing executive protection products to non-profits – particularly those involved in credentialing activities such as accreditation, certification, standard setting, and peer-review. These services expose the association, board of directors, and employees to new liabilities, thus making the coverage an imperative feature for their risk management needs.
In addition, specific products such as Publishers Liability and Event Cancellation are available to cover the gaps in General Liability Coverage. These products protect associations from personal injury such as libel and slander; trademark, patent and copyright infringements; and lost revenue due to natural and man-made disasters.