There’s a reason Marie Kondo’s Netflix Series, Tidying Up, is the first bingeable sensation of 2019. It’s fun to watch other people wade through years of collected items, but there’s also an underlying current of shared understanding—that feeling of being so overwhelmed that you simply don’t know where to begin. If you’ve ever felt that way about your employee benefits communications, you’re not alone!
With five generations of Americans in the workforce, each with their own communication preferences, it can be complex to engage and target your audience. Granted, Kondo wasn’t thinking about healthcare when she created her now famous method of organization, but many of her rules apply to how you communicate your benefits.
Kondo teaches us that decluttering—lovingly letting go of items that no longer spark joy—is one way to help us understand more about what’s essential in our lives. Employee Benefits and the communication methods associated with them can be approached the same way. There are so many plans out there, so many options to communicate your benefits to employees – mobile, video, webinars, face-to-face, email, intranet, social media, phone, text message, printed guidebooks, direct mailers, etc.—that your benefits communications can get cluttered quickly.
While multiple channels and tactics are good, it’s all about aligning a clear message to the right audience through the correct channels. Which is why you should tidy up your benefits communications from time to time. That way you can reevaluate how you’re reaching your employees and whether you’re doing so effectively.
So, what should you keep and what should be thrown away? That all depends on your company and benefits goals and objectives.
Commit yourself and do the prep work
Marie Kondo is all in, and she urges her clients to think of tidying up as a commitment, not a cleanup job. The same goes for reorganizing your benefits communications. Constructive changes don’t happen overnight, and if your goal is to reduce the cost of healthcare while still offering benefits your employees want, you’ll need an annual communication plan.
Consider this part the prep work. Start with a goal and defined key communications objectives. Perhaps you want your employees to better understand when to access the proper care—whether through telemedicine, urgent care or the ER. Or your members need to better understand and control rising pharmacy costs. When you focus on a few key communication goals, you commit to sending a focused message that people understand.
Imagine your ideal benefits
We all have a best life, and Kondo thinks decluttering helps you find your ideal self. All you need to do is see it and work towards achieving it. Her method might seem idealistic, but it does suggest that a clear vision is required for success. Tidying—or optimizing—your benefits can’t happen unless you have a clear idea of what you want to offer and how you want to communicate with your employees. That’s why setting your annual goals is so important.
Follow the right (communications) order
The best benefits communications suite for your organization starts with understanding your employees. By taking the time to curate your messaging to your audience and align communications with organizational goals, you can tidy up your communications channels and focus on the greater benefits objectives. Knowing that you are communicating topics that align with your goals, you’ll have a far easier time tidying up your communication channels and focusing on what matters and to who.
Interested in learning more about tidying up your employee benefits? Hays Companies is here to help you KonMari your way to a better benefits communication! Contact us today for more information.